US sportswear giant Nike on Saturday unveiled plans to shut down sales in Israel from next year.
The mega-brand has announced that it will end the sale of its products in stores within Israel. This move was hailed by social media users as another victory of the International Boycott Distribution and Restrictions (BDS) campaign.
In a letter reportedly sent to store owners in Israel on Sunday, Nike said: “Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals.
“We strongly encourage you to already start anticipating this termination in order to successfully continue your business without Nike products in your assortment.”
Nike’s decision follows a comprehensive review by the country as part of its global marketing strategy. Meanwhile, the move is expected to affect hundreds of sporting goods stores in Israel.
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